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IconDecember 29th, 2023
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Frontier Airlines Revolutionizes Loyalty: A Shift to Revenue-Based Earning

In the ever-evolving landscape of airline loyalty programs, Frontier Airlines has emerged as a trailblazer with a strategic overhaul of its existing system. The airline, known for its commitment to providing affordable travel options, has now shifted its loyalty program to a revenue-based earning model. This significant change aims to enhance the benefits for passengers and align the loyalty program with the evolving dynamics of the airline industry. Let’s explore the details of this transformative move by Frontier Airlines.

Understanding the Shift to Revenue-Based Earning

Traditionally, airline loyalty programs have been mileage-based, rewarding passengers based on the distance traveled. However, Frontier Airlines has chosen to break away from this convention by adopting a revenue-based earning model. This means that instead of earning points or miles based on the distance flown, passengers will accumulate rewards based on the amount spent on airfare, including base fare and certain ancillary fees.

The Benefits of Revenue-Based Loyalty Programs

The shift to a revenue-based earning system brings several advantages for both Frontier Airlines and its loyal passengers. By tying rewards to the amount spent, the airline can more accurately reflect the value of a customer to its business. This allows for a more personalized and targeted approach to reward distribution, ensuring that high-value customers receive commensurate benefits. For passengers, the revenue-based model often translates to more attainable and meaningful rewards. Those who frequently opt for premium services or additional amenities will see a more direct correlation between their spending and the loyalty program benefits they accrue. This move by Frontier Airlines aims to create a loyalty program that is not only competitive but also reflective of modern travel preferences.

Customization and Flexibility

Frontier’s decision to embrace a revenue-based model also opens the door to increased customization and flexibility in loyalty rewards. Passengers may have the opportunity to redeem points not just for flights but also for other travel-related expenses, such as seat upgrades, baggage fees, or even in-flight amenities. This shift aligns with the growing demand for flexibility among modern travelers who value choices in how they use their loyalty rewards.

Communicating the Change to Passengers

Any significant change in a loyalty program requires effective communication, and Frontier Airlines is committed to ensuring a smooth transition for its passengers. Clear and transparent communication about the new earning structure, benefits, and redemption options will be crucial in maintaining customer satisfaction. Frontier is likely to roll out comprehensive information campaigns to educate its frequent flyers about the advantages and details of the revamped loyalty program.


Frontier Airlines’ decision to overhaul its loyalty program and adopt a revenue-based earning model marks a strategic move in response to the changing landscape of the airline industry. By aligning rewards with customer spending, the airline aims to create a more dynamic and personalized loyalty experience. As the industry watches how passengers respond to this innovative approach, Frontier Airlines sets the stage for a new era in loyalty programs—one that prioritizes value, flexibility, and a more direct connection between customer spending and rewards.  

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