Virgin Australia Lounges Offer Free Massages On Holiday
If you’re planning a trip to Australia, consider which airline will have Tranquility Angels offering free massages in their lounge. If four local airlines are available, Virgin Australia would be a popular and correct choice.
For decades, the only thing that could be said about Australia’s two domestic airlines was the color of the flight attendant’s uniforms. Branding was taken care of by the livery painted on the airplanes or a celebrity who was picked for the TV ads, like Paul Hogan, known as Crocodile Dundee and shrimps on the bbq. With a heritage dating back to Richard Branson, it’s not surprising that Virgin Australia is focused on standing out from Qantas, Jetstar, and Rex, and your Tranquility Angels are just another step in that process.
Tranquility Angels arriving in December
Virgin Australia is partnering with the luxe Australian beauty brand Appelles in order to give customers a little relaxation before their flight. The appelles Tranquility Angels will set up pop-up massage parlors at Virgin Australia lounges in December for some holiday stress relief.
Let’s get into the holidays! Travel Weekly is sending our top travel experts to popular Australian destinations to spread the cheer across the country. You’ll have time for a bit of shopping and exploring on Christmas Eve, too.
The unfortunate timing of VA launch of its recent “Bring On Wonderful” campaign could mean the campaign may have missed the mark. After all, as David Pachter from Skift reported, VA’s on-time performance — one component of the airline’s scores that determine its standing with customers — was down in October, nearly by 11 percent compared to September.
Branding the VA Way
The campaign launched the Middle Seat Lottery, with a goal to turn sitting in the middle from passengers’ least favorite seat on their Boeing 737-800s. VA has put up prizes valued at or around $155,000, which include a Caribbean cruise with Virgin Voyages and a helicopter pub crawl in outback Australia.
With a focus on providing high-quality services, the Tranquility Angels offer hand, neck, and back massages to passengers in our lounge pop-ups. We’ve teamed up with Appelles to provide our cabin crew with luxury items that will add an extra touch of style and sophistication to the experience.
Last-minute gifts?
If you’re searching for last-minute gift ideas, VA and Appelles are the perfect choice! Brand ambassadors will be in the lounge with supplies from Appelles and products that come with an exclusive member-only discount. So, in one trip to a VA lounge, passengers can enjoy a soothing massage and have a gift delivered right to their door in time for Christmas giving.
The peak holiday season is coming soon, so four domestic carriers are in danger of losing more customers. Their competitor, startup Bonza, has arrived and is ready to add more competition to the sector that many have been fed up with for quite some time. Not even massages will get people back from their frustrations, but at least Virgin Australia is spreading some welcome pre-Christmas cheer.
vince salvador
November 30th, 2022
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